Over the last few days, media outlets have been buzzing over Facebook founder Mark Zuckerberg’s announcement that he would only be eating the animals that he personally kills.
He sent out a message in early-May stating that he had “just killed a pig and a goat”. Shocking facebook conversation-starter? Maybe. But, crazy life decision? Maybe not. Though the multi-billionaire’s actions have elicited some mixed reactions from the public, is it really such a horrible notion to actually have to do the dirty work yourself if you want to enjoy some animal-based protein?
For most of us, we simply do not have the counter or storage space to make the ‘eat-what-you-kill’ concept a viable option. My apartment is too small for a 3-seater sofa, so I can’t imagine where I would fit an entire chopped-up cow. However, it’s safe to say that people would certainly put more consideration in to their meal-choices if they had to see the preparation from ‘moo’ through to meat kebab. Truth be told, if I had to kill the animals myself, there’s a 99% chance I’d be a vegetarian.
In addition to the moral issues that meat-eating raises for some, a meat-heavy diet can take a toll on your cholesterol, and also pack a punch on the environment. A 2006 study showed that livestock production accounted for 18% of global greenhouse gas emissions. Another study also broke things down in to laymen’s terms, stating the production of 2 pounds of beef uses approximately the same amount of energy as driving a car around for three hours. Yikes!
Now all statistics aside, I’m a meat-eater and surely won’t be abandoning the meat procurement services of Sobeys or the Superstore any time soon. I absolutely prefer my chicken breast to be boneless, and when you serve me a fish I want the head cut off. I think these are pretty standard North-American viewpoints, and I think this reinforces that we’re all pretty disconnected from where our food actually comes from.
Despite my own hesitance to ever be responsible for killing what I eat, I can’t deny that there is certainly merit to The Zuck’s new lifestyle choice. So what do you think about the ‘eat-what-you-kill’ idea? Is it a legitimate attempt to bring sustainability issues to the forefront? Or is it just a carefully planned publicity stunt cooked up by the Facebook media machine? Either way, for sparking conversation on something other than group messaging and privacy settings, I’m going to have to say that Mark Zuckerberg – you’re doing it right.